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20-01-2017 | By Dinesh Kalola
Designs are pictorial representations meant for human consumption and any act that involves humans is considered complex due to the psychology aspect interlaced in it. In converse psychology of human can be used as a powerful tool to create inspiring and effective designs. The skills and creativity of a designer could be used effectively only of they meet the emotional quotient of the target audience at the right point as intended by the designer. Since the human brains do not work in natural pr
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05-12-2016 | By magnetikmind
“Being Creative is a way of Life” and there can be no time stamps over it. Every professional engagement is aimed at delivering / value addition in a pre-determined time line which coexists in a larger scheme of events. Artist is one such professional whose work is a combination of instincts and professional acumen where quantification becomes a real hassle! Every client is unique from the first greeting when he enters the office to his style of working, expectations, expressions, assertions
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28-11-2016 | By Dinesh Kalola
Web design by itself is a broad spectrum encompassing many areas of production and maintenance of websites. To mention a few would be web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization and many more activities that get added as the day passes. On a holistic sense designs are expected to showcase the intentions that exist beyond the construction and object in a crystal cl
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19-11-2016 | By Dinesh Kalola
The advent of e-commerce and crowd funding had indeed triggered the entrepreneur in many. The thirst to do things differently, become financially effluent, and rise up in the ladder of the society or even to benefit the masses, reasons many be any. The feeling of building one’s own business from scratch and being the boss is a very powerful and addictive feeling. However, even to start dreaming of being the boss of one’s own business there are many enterprising qualities required in an indiv
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24-10-2016 | By Dinesh Kalola
Diwali - the word by itself drowns us in a million beautiful memories of joy. The history declares this to be a victory of righteousness over arrogance, similar to an internal transformation that needs to be brought about at a spiritual level. In India as well as many parts of the world, the preparation of this festival of lights starts way before the big day with much pomp and grandeur. Children and elders alike are thrilled to see the crackers burst, wear the colorful new clothes and relish th
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17-10-2016 | By Dinesh Kalola
Rebranding is a successful trend in today’s ultra-competitive scenario. Before we start understanding the concept in detail it is a primary prerogative for us to understand a Brand first. Brand can be simply defined as unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over a period of time Brand is associated with the credibility and the Goodwill factors of the product and the compa
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13-10-2016 | By magnetikmind
“Idea is nobody’s monopoly” are the words of the great late Mr. Dhirubai Ambani. In erratic tranches amidst a scene in a movie, a view outside the window or a phone conversation with a long lost buddy do we come across an idea that actually sparks! An idea that gives birth to endless thought triggering ground breaking design & branding strategies. All great branding / design process starts with the essential “Wow factor” that occurs in a streak of thought randomly. Then this though
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